9 Psychology Principles To Master In Marketing

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Brainopaedia

Study the top 1% of marketers in different categories. They all share one thing in common i.e. Mastery of behavioral psychology. 

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Here are 9 psychology principles to master marketing

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Curiosity Gap

9

Begin with the desired emotion you want to evoke in your reader before you write a headline.

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7 powerful emotions to keep in mind:

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• LOL • WTF • WOW • NSFW, crazy • Ohhh, now I get it • Finally, someone said it • Yay!

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The IKEA Effect

8

We tend to value something more if we feel a sense of ownership over it.

Lesson:  Help to increase your user’s ownership of your product.

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Some ideas:

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– Make them tinker with the product from the get-go – Adjust features to their needs – Invest in sharing their information – Encouraging feedback – Involve them (chats, office hours, podcast, blog)

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Reciprocity Principle

7

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Give something of value for free today, and you’ll reap the rewards later.

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Anchoring Bias

6

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Apply anchoring by making the 1st price or number shown so high that other prices seem like a discount.

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Social Proof

5

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Use the experience of others to help people see the benefits of your product.

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Loss Aversion

4

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To deal with loss aversion, try: risk-free trials and money-back guarantees to deal with loss aversion. Try countdown timers to remind you that the offer will expire soon.

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Decoy Effect

3

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Put the decoy effect into action in your pricing strategy. Add an option that seems faulty or that doesn’t quite add up. It’ll make the other 2 more appealing.

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Mere Exposure Effect

2

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Repurpose your content so that you show up often and stay top of mind.

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Social Currency

1

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Identify what’s remarkable about your brand and make people feel like insiders.

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