Best Free Keyword Research Tools and Tips For SEO Professionals
Best Free keyword research tools would always be the best topic to work for SEO professionals. When As we have learned before about the importance of keywords and how much it is the important role it plays in search engine optimization if someone has the proper knowledge of keyword uses, only those can optimize a website with that keywords.
Once you know where to put right keywords that are most useful for search engine rankings and the most relatable to the content, your task is almost complete there.
Keyword research is a continuous process, it’s not once in a while, the way people search on the web, what is trending or most commented, what they likes and dislikes, the online behaviour keeps changing by the time.
What is Keyword Research?
Explore the most searchable keyword and make sure it would stay in online trend, SEO professionals do such kind of work is called keyword research.
What users actually searching on search engines, keyword research involves discovering that accurate terms, keywords that are less competitive that is the main purpose of searching niche keywords and those keywords are used to find identical or substitute keywords.
Keywords research tools are the main performer of the this entire process, which works as a thesaurus and suggests word’s that fits into them.
Search engines have also their own keyword research tools which is available for webmasters, those tools also provide data or statistical information for keywords, like how much certain keywords are used by users when they type in and and what are the most relevant keywords used with.
Every search engine has their keyword tool, Google has Google keyword planner, Bing has Bing keyword research tool.
There are many companies developed similar keyword research tools, will help you to discover :
• Competitive keywords in which you are interested in
• How much amount of traffic is for those keywords
• You can get new ideas for that keyword and same phrases for your website, which is keyword suggestion.
Additionally, you can also:
• Customize the search by using keyword filters
• To use targeting feature you can add location or language
• You can use negative keyword that will be excluded from the research
• Can select the custom date range
Ultimate use of this is to choose keywords, which will be more relevant and proper to the content and for the SEO purpose of a website.
Phases of Keyword Research
There would be lot of phrases in keyword research that can help you create final keywords:
• Search the keywords that are more identical and relevant to your business and website
• Add suitable words or objectives, location, etc to create keyword phrases that are more specific to create keyword phrases
• Discover the keywords of the competitors to get new ideas
• Discover the competitiveness of those keywords and keyword phrases for that you can use keyword research tool
• Use the keyword research tools to get more ideas on keywords
• Discard the common keywords and competitive keywords
• Make the list with 15 to 50 keywords and keywords phrases that you will be used during optimize your website
The ultimate purpose of all keyword research is to develop libraries of terms, which would be relatable to the content of a website.
Actually, SEO professionals researches keywords are looking term which have less competition and high search volume that means how much users searching for it.
A good way for SEO professionals could be described as a term that many people are putting into their searches but not a lot websites are using in their content – the higher the former value and the lower the subsequent, the better the keyword.
Nevertheless, there is a suspense in keyword research. Though keywords that have low competition are easy to work with respect of rankings, they also have fewer searches.
Keywords which have have higher competition may have searches in the millions, and thus a lot of potential traffic to offer, but they are really hard to work with when it comes increasing in their rankings.
So different SEO professionals will have different strategies in what kind of keywords they follow and how they follow them.
Let us take a look at a some examples of what keyword research is all about. Let us take a really popular keyword that has a lot of search volume and potential traffic to offer already.
So the first example we take, say we will take it as is ‘make money’, when we write into Google, we get millions results for.
Now we can say that this keyword is really a gem, but nearly impossible to get even in an
Now it goes without saying that this keyword is pure gold, but almost impossible to get even an moderate or common ranking for, let only be on top of the first page.
A SEO Profesional will see for keywords that gives the same or identical meaning as ‘make money ’ but one that is simple to go for rankings wise.
So say for example, we change it to ‘earn money ’, we are down to half million results, as before, which means we have reduced the competition low almost half of the times by just changing or altering the words a little.
Now, this keyword can be managed by narrowing down the competition even more through adding more words to make it more specific.
We can do this in many ways; for instance , by adding a geographical filter by adding in a citywise or countrywise to the keyword and making it into a phrase, or buy focusing in on even more specialized content.
Let us take an example of these two methods. We could use a keyword phrase like ‘make money with stock market ’ or ‘earn money with share market’.
In both these examples we would have come to an even more working competition and yet have a lot of potential traffic to get.
We started out with a keyword that had millions other competitors and we narrowed it down to just a half of it, while remaining within the resemblance of the original mostly popular keyword.
This is what keyword research is all about and why it is so important.
Let us take another example. Nkw we will use an even more popular keyword – ‘digital marketing ’, which runs more 11 million results.
Now you might be thinking it is impossible to work with a keyword like that. But keyword research can make it workable.
Let us replace ‘digital marketing ’ by a less generic word ‘internet advertising’ , and actually when we type in ‘internet advertising or online marketing ,’ we have only 300,000 competitors as opposed to the original 11 million that we were up against!
This is the power of keyword research.
Now let us learn about the tools used to conduct keyword research.
Keyword Research Tools:
Keyword research includes the use of a huge treasury of tools that are available online; few of them are paid and few of them are free.
And indeed, you will come across tools which are free within some conditions but to take of their full functions and efficiency, you will need to buy a premium package.
In this part, we will be discussing some of the most useful tools accessible right now and how you can make the most of them.
Firstly let us take a look at the paid tools and the premium services they offer.
1. Moz Keyword Analysis Tool
With this tool you can analyze up to 20 keywords in terms of difficulty level, how much those keywords are searched on average basis of every month and the top 10 sites in their ranking.
Moz Pro is a complete SEO toolset that helps boost your rankings and search engine visibility.
You can start with one month free trial
If you have the Moz premium membership Standard plan costing $99 per month , this tool is included in it.
Advanced Web Ranking
It also starter plan at $49 per month, but with basic keyword research functionality, you can start by free trail for 30 days with money back guarantee.
1000 keywords updated weekly and 150 keywords updated daily
Although such tools are expensive, but the tool is well worth it in some aspects.
It can provide you data from Google Adwords, Google Webmaster API, 7Search, Wordtracker, Google Suggest, Yahoo! API Related Keyword Search, Google Trends and SEMRush together in a single tool.
2. Raven Tools Research Central
Raven Tools Research Central brings to you the data from SEOMoz, Majestic SEO and OpenCalais, all in one location.
This tool comes with Raven premium membership, which begins at $39 and comes with a 7 day free trial.
3. Keyword Spy
This tool is really more like a spying of as the name also suggest.
It is important tool to counter your competition, and for looking at what is going in behind on their SEO enterprise.
You can conduct keyword research regarding your competitor’s paid results, organic results and also the affiliate keywords they are using.
Keyword Spy will set you back $99, which is the starting cost.
Wordtracker is kind of a unique tool and it is more than a keyword research tool because of a feature that you might not find anywhere.
It lets you know what your users are typing in their searches when they are on the mode of buying something.
It brings to you high-performing and profitable keywords for all your e- commerce needs. in-depth PPC and SEO insights, data from Google.
Get 1000’s of keywords, 200+ territories and actual SEO data. Each plan comes with a free 7-day trial.
Pricing for this tool starts at $27 for the bronze membership, $69 for the silver and $99 for the gold. Silver is usually enough for most of your research needs. So you can go for it.
Now, let us explore what the internet has to offer for free.
6. Keyword Eye
It is developed by a British team, so that it automatically uses Google UK for its research but you can adjust that to Google US and a number of other countries also and their results.
Single platform for data sourced from SEMRush, Grepwords, Google/YouTube/Amazon Autocomplete.
KeywordEye basically gives you a visual imagination of keyword suggestions ordered by their search volume, results or any other order you wish to see in the visual frameworks, such as ordering it by AdWords ranking.
It’s premium plan starting at $17
per month with a 30 day money back guarantee.
It is extremely popular keyword tool amongst SEO professionals nowadays.
Analyze Competitor Ad Budgets And Keywords With the powerful Google Ads search tool at your disposal, you can collect insightful tips to get even more out of your marketing efforts.
The SEMrush Advertising Research reports help you evaluate competitor PPC spend and strategy from different angles:
SEMrush is amazingly good at telling you through its metrics the size of competition on any given keyword being used on Google.
SEMrush will also gives you with similar or related terms for the keywords you are analyzing. This can be very useful for staying up to date.
It’s pricing starts at $ 99.95 per month.
WordStream Free Keyword Tool
Although its free version is quite effective for your keyword research needs and that is why it is being discussed in the free tools section here.
With over a trillion terms stored in its database, WordStream’s Keyword Tool is a remarkable in aiding you to select the most beneficial keyword and possible longtail keywords possible.
8. SEO Book Keyword Tool
The SEO Book Keyword Tool will give you the daily search volumes, cost estimates for Google AdWords, links to other databases and a lot of other functions and features.
SEO Book Keyword Tool is powered by Wordtracker’s Keyword Tool.
9. Bing Keyword Research
Rather than average data Bing provides organized data of keywords based on up to 6 months of search history, Bing’s Keyword Research helps you in discovering what users are searching for on Bing. You can find this tool in Bing’s Webmaster toolbox for free.
10. Ahref Tool
Ahref is a very popular keyword research tool for SEO professionals. You can start the trial by giving $7. Its Monthly Plan is $99 per month.
11. Ubersuggest Tool
Ubersuggest is the best free keywords research tool that was developed most popular digital marketer Neil Patel. Although it is not completely free but some of the functions of it you can use free. Its paid version for Rs. 899/- per month.
Other Most Useful Free Keywords Tool:
2. Answer the Public
4. Insta keywords
5. Keyword tool dominator
Well now that we have learned 10 examples of paid and free keyword research tools, you might have some idea, why keyword research tools are required and how they are effective and efficient these tools can be always useful for keyword research and in SEO affairs generally.
It is not just for SEO functionality but for practical purposes and uses with as much as possible
The Importance of a Keyword Research
Although keyword research tools help to site developers or a webmaster understand what users are searching for in search engines and even present any such information in organized and analytical manner, they cannot help you in understanding the importance of a given search word and its contribution to traffic.
That should have been done the basic way – through trial and error imagining and analysis.
First of all, you need to do some thoughts processing and make few elements out of a few basic questions.
What is the Relevancy of a Certain Keyword?
If you were a searching the same keyword, would you be content with what you found on your page?
How much is this keyword doing for you earning wise? Is the generated traffic transferring into financial gain?
If the answers to these questions ascertain the importance of your keyword, you should go for it .
Second thing is, test your keyword in different search engines to understand where you stand in terms of ranking and competition and get a general idea of what you are up against.
A keyword that brings up a good number of advertisements or sponsored results on the top of the results page has a sincere level of profitable possibilities and potential for easy conversion.
Third thing is , it is a useful practice to use paid advertising, using Bing AdCenter or Google Ads and analyze how that traffic converts the users for your website or landing page and the revenue generation.
Select the choice of ‘exact match’ on Google Ads and direct that traffic to the most relevant page on your website.
Then follow the traffic for at least 400 clicks or more, keep the focus on the conversion rate amongst other information.
At the end or the last thing, you can estimate the rough idea of a certain keywords and what it is doing for you in your current set up.
Looking at the number of users that visited your websites and how many converted into profit for your website, will give you a figure for how much each visitor is worth in terms of earnings.
If you managed to attract 300 visitors, out of which five or six converted into a profit for the website, then each of those visitors are worth, which would be a ideal figure if you manage to rise to the top of the rankings to get better impressions, increasing the click-through rates over the period of the next few days.
You could turn 500 visits per day into 1500- 2000 visits, meaning you could make a good luck in terms of earnings within a year.
Keyword Needs and The Popular Long-Tail
If you remember what we learned earlier, how great it would be to do well in the field of a really general and popular keyword like T-shirt or Smartphone ?
Well actually, it turns out that doing well with such a term search engine rankings wise might actually not be such a good idea.
It is all because of a uncanny and deceptive thing that SEO professionals call it long-tail.
It is very amazing to work with keywords which have 20,000 searches everyday but strangely enough, such popular terms actually make up a minimum of the percentages worked, less than 30% of all search traffic actually in some cases. The really useful keywords
to work with.
that convert into advantages and the maximum of visits are found in the long-tail, which can earn about 60-80% of the search traffic.
So we have already heard about long-tail keyword, what is the long-tail keyword?
Let us take a look at what just this one graph (and others usually follow a similar trend) can tell us about the internet and how it can aid our SEO efforts.
First of all, you can see that the top 100 and even the top 10,000 keywords actually account for not that big a percentage of search traffic.
That must mean that even if you could somehow dominate the top 1000 keywords on search engines, you would be losing out on about 90% of the total search traffic in play.
There is a very interesting yet simple reason for that.
People frequently do not search for broad or very common keywords like ‘Mats’ or ‘plastic ball’.
Genuinely, most searches contains somewhat different, constructed and specific phrases madeup of more than one keyword.
As we take our example, when we last time searched for just ‘pets’ on Google?
So while there may be keywords which singlehandedly have a lot of searches and generated results, they accounts for a small percentage of the total search traffic, as most searches are of the opposite nature; specific, custom and unique with not many searches behind them.
In other words, the world wide web is made up of many different keywords and search phrases which searched by a little number of visitors each, rather than a few keywords, which are searched by many. The actual link juice traffic all in the tail.
Another thing is, why are we giving importance to traffic? Why are we running for better rankings?
It is about generating traffic from the visitors to one’s website. That process is far easier with traffic found in the long-tail because they already have an idea of what they are looking for.
Who do you think is at the stage of buying a smartphone, the person who searches for “Samsung smartphone ” or the person who searches for “Buy Apple iPhone x” on a search engine?
If you consider your own website, you will need to think of keywords in terms of your own long-tail keywords.
The idea for which keywords and long-tail keywords to optimize is a most important one and it will likely affect the amount and kind of traffic you get, your conversion rates and eventually the lucrative of your website.
Different parts of the keyword can bring different types of traffic.
It is a good execution to have a multidimensional SEO target strategy, which focuses on the long-tail, and staying updated on new long-tail keywords, but which also optimizes content to have some good amount of share in the single keywords.
Read Also: 1) Best SEO Techniques in 2020. SEO Tips for Websites.
2) 8 Tips to Design SEO Friendly Website.
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